Sydney launches Moccona campaign

November 3rd, 2011

Moccona has launched a new M&C Saatchi created campaign in support of its Super Premium Specialty Blend range, inviting consumers to Indulge In The Moment.

This is the third campaign in the series featuring Moccona’s iconic glass jar.

Shot on location in Montevideo, the TVC (which went on air on Sunday 23 October) depicts a woman who keeps her happiest memories in empty Moccona jars. As she sips her coffee, she indulges in the memory of a kiss in Room 18 of a beautiful European hotel.

The campaign reinforces Moccona’s brand positioning: “For lovers of coffee” and will roll out in the coming weeks across outdoor and digital.

M&C Saatchi Executive Creative Director Ben Welsh said: “A gentle touch was needed with this idea. Romance is tricky but I think it’s captured here.

“The story is left to the viewer to complete. I sigh every time I watch it – just like our two previous spots.”