M&C Saatchi Australia has expanded its agency network into consumer public relations with the acquisition of leading consultancy Bang PR.
M&C Saatchi Worldwide Chairman Tom Dery said the group has been “looking to strategically integrate public relations for some time but it’s always been about finding the right fit and the right people”.
“We’ve talked to a lot of people and agencies, Bang stood out on both counts. It’s a natural move for PR to complement M&C Saatchi’s integrated advertising, digital, design, brand development and sport & entertainment agency offerings.”
Since its launch seven years ago, Sydney-based Bang PR has made a huge splash for some big clients across FMCG, entertainment, youth, retail, ecommerce, community, beauty, sport, lifestyle, fashion and telecommunications.
The agency specialises in creative & strategic brand direction, publicity & media relations, event management, product seeding, social & digital media, promotions, CSR, experiential and influencer, celebrity & ambassador programs.
Bang PR Managing Director Narelle Craig (pictured) said: “joining M&C Saatchi is an incredible opportunity for the agency and our team of talented, passionate consultants”.
“It’s an exciting time for everyone involved and we’re looking forward to working with M&C Saatchi.”
The partnership is the M&C Saatchi network’s third global market to invest strategically in PR behind the London and New York offices.