M&C Saatchi Worldwide has announced it is launching a full service agency in the Nordic region, based in Stockholm with CEO Bjarte Eide at the helm as one of four founding partners with Martin Cedergen and Patrick Dry joins as co-Executive Creative Directors and Klara Eide in charge of the agency’s strategy and planning as Executive Strategy Director.
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The choice of Sweden marks a strategic investment in growth in the Nordic region. Scandinavia is the 10th largest advertising market in the world with Sweden, in particular at the forefront of digital innovation and development. The agency will be launched 1 December 2012.
The division will make no distinction between on- and offline to reflect a fast paced and complex region. It will be an agency driven by change, connectivity with brutal simplicity of thought at its core.