New York
Over 18 years ago, Maurice and Charles Saatchi founded M&C Saatchi on one principle: “Brutal Simplicity of Thought.”
Never has this notion been more relevant than it is today.
The dizzying array of technology and distribution platforms available to brands multiplies every day. Consumer attention continues to decline in this fragmented world. As a result, growing market share, relevance and loyalty has never been harder for marketers. Especially when they are being asked to do more with less.
Make no mistake—brands are waging a battle against complexity. And there is only one way forward.
Simplicity.
We were purpose-built with this in mind. With a deep understanding of both technology and communications. A proficiency in thoughtful reductionism. A belief that complex tools should only be used in service of creating beautifully simple things.
And a conviction that it is better to do a few things brilliantly rather than many things adequately.
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The New York agency re-launched in the spring of 2012 and currently has a staff of 40+ people with capabilities spanning brand strategy, advertising, digital, social, event marketing, public relations and product innovation. NY Group clients include Reckitt Benckiser, Pernod Ricard, The USOC, Ugg and The National Center for Entrepreneurship & Innovation, among others.
Its three principals (CEO Jeff Brooks, CCO Pierre Lipton, and CSO Sveta Doucet) were raised at marquis traditional agencies, developing business-building campaigns for brands including P&G, AT&T, Coke, Citibank and HBO. Each then migrated to lead pure digital agencies, where they were at the forefront of innovative digital, social and mobile campaigns for clients including Microsoft, YouTube, GE, Volvo and Bacardi. They left all of this behind to build the flagship US office for the largest independent agency network in the world.
Never has this notion been more relevant than it is today.
The dizzying array of technology and distribution platforms available to brands multiplies every day. Consumer attention continues to decline in this fragmented world. As a result, growing market share, relevance and loyalty has never been harder for marketers. Especially when they are being asked to do more with less.
Make no mistake—brands are waging a battle against complexity. And there is only one way forward.
Simplicity.
We were purpose-built with this in mind. With a deep understanding of both technology and communications. A proficiency in thoughtful reductionism. A belief that complex tools should only be used in service of creating beautifully simple things.
And a conviction that it is better to do a few things brilliantly rather than many things adequately.
_______
The New York agency re-launched in the spring of 2012 and currently has a staff of 40+ people with capabilities spanning brand strategy, advertising, digital, social, event marketing, public relations and product innovation. NY Group clients include Reckitt Benckiser, Pernod Ricard, The USOC, Ugg and The National Center for Entrepreneurship & Innovation, among others.
Its three principals (CEO Jeff Brooks, CCO Pierre Lipton, and CSO Sveta Doucet) were raised at marquis traditional agencies, developing business-building campaigns for brands including P&G, AT&T, Coke, Citibank and HBO. Each then migrated to lead pure digital agencies, where they were at the forefront of innovative digital, social and mobile campaigns for clients including Microsoft, YouTube, GE, Volvo and Bacardi. They left all of this behind to build the flagship US office for the largest independent agency network in the world.
