M&C Saatchi Melbourne has been appointed by leading accounting body CPA Australia to provide fully integrated marketing communications following a competitive pitch.
M&C Saatchi Melbourne Managing Director Jo Rozario called the appointment a “great win” for the agency.
“CPA Australia is a terrific brand with big plans for the future and we’re delighted to be partnering them in delivering to those plans,” Ms Rozario said.
“We felt there was a lot of aligned thinking between M&C Saatchi Melbourne and the CPA Australia team during the pitch process, so we are really excited to get started and see the results that this collaboration will bring.”
M&C Saatchi Melbourne’s full service remit includes both above and below the line brand, digital and direct work, strategy and member communications/professional development.
“We are looking forward to leveraging our expertise across all these disciplines,” Ms Rozario said.
Formed in Melbourne 125 years ago, CPA Australia has grown to one of the world’s largest accounting bodies with more than 132,000 members worldwide.
M&C Saatchi Melbourne will work with the M&C Saatchi Hong Kong office for future CPA Australia campaigns in Asia. Mike Adlam, CPA Australia Executive General Manager – Brand & Marketing Communications was “looking forward to a productive partnership” with M&C Saatchi Melbourne.
"What really set them apart was some very strong creative ideas inspired by a an extremely well-considered, well-researched strategy“ Mr Adlam said.