Following our successful launch campaign for Vertu - 'A Life Beautifully Arranged' - we are pleased to announce the second global campaign has now gone live across all key markets. The concept positions Vertu as the key to a world of exclusive experiences and bespoke services and incorporates print, online and outdoor advertising as well as eCRM and direct marketing.
Owning a Vertu phone ensures a ‘Life Beautifully Arranged’. The creative campaign brings this ethos to life, featuring a keyhole graphic to dramatise how the device unlocks a world of exclusive experiences to its owner. Each execution features a different privilege, unique to Vertu.
Vertu owners can enjoy the benefits of Vertu Concierge, which provides expert round-the-clock global assistance, access to exclusive private members clubs across the world and personalised content via Vertu City Brief and Vertu Select. Through Vertu's unique partnerships with experts, services such as a personal sommelier are never more than a touch away.
Perry Oosting, President of Vertu commented on the campaign saying, "It is a truly immersive experience that brings our distinctive offering to life - with beautiful images, bespoke content from Vertu’s experts, and a unique insight into our exclusive concierge services.”
The forthcoming campaign will stay true to this core concept, whilst exploring the benefits of a new device from the Vertu range.