M&C Saatchi has created a campaign for Surfers Against Sewage (SAS) to launch the charity’s Protect Our Waves petition.
SAS’s new Protect Our Waves petition – www.protectourwaves.org.uk - aims to generate over 100,000 signatures to highlight the value of surfing waves and beaches, and encourage Parliament to debate legislation in order to recognise and specifically protect surfing waves. SAS will deliver the petition to 10 Downing Street in the summer of 2013.
British surfing waves are under threat from a growing number of activities around our coastline that could destroy or have long-term devastating impact on some of our most prized surfing beaches. This includes coastal developments, pollution, and restricted access.
The creative, which spans print, digital and online focuses on the killing affect of litter, sewage and offshore developments on our waves with hard hitting messages such as ‘No Waves . No Surf’, ‘Surfing 1890 – 2013’ and ‘What if the next wave never comes?’
The campaign calls for UK law to recognise and protect UK surfing waves, beaches and the livelihood of coastal communities.
The campaign has already generated support amongst politicians, surfing industry leaders and musicians, including from music star and surfer Ben Howard, Lord Taylor, 9 times European longboard champion Ben Skinner and Ben Freeston, founder of leading global surf forecast site Magicseaweed.com, which has a reach of 1.5 million unique users.