M&C Saatchi has launched a new campaign for Direct Line on the 1st September. There has been a shift from the old comedic advertising campaign featuring Chris Addison and Alexander Armstrong, towards a new look and feel with creative that promotes the breadth of expertise offered by Direct Line.
The new campaign spans TV, press and outdoor, and includes the new strapline, 'Take the Direct Line'
Kerry Chilvers, marketing director at Direct Line, said: "There has been a shift in what consumers want.
"It’s no longer just about price. Customers want to know what they can expect should the worst happen. This is why demonstrating our size and expertise is fundamental to the new campaign."