If you're thinking about what to make for dinner this evening, then why not join the nation and take inspiration from our campaign for Lea & Perrins? Aside from making commuters hungry, the work is designed to provide an easy solution for making our most popular dishes a little bit tastier.
The campaign is inspired by research which showed that 3 of the top 5 favourite meals made by Brits without needing a recipe book, are lasagne, chilli con carne and spaghetti bolognese. Furthermore the popularity of these dishes in the current economic climate is set to continue, as mince is a smart ingredient for any family on a tight budget.
The work uses a clever play on words, combining the meals with the product name and highlights that adding Lea & Perrins will enhance such classic dishes. For example: ‘Leasagne’ and ‘Chillea con-carne’.
Jane Jeffreys, Heinz Sauces Marketing Dierctor, commented: “Our aim was to provide a visual means of communicating the fact that Lea & Perrins is the ideal ingredient to enhance many delicious homemade meals. M&C Saatchi helped us develop a powerful and relevant communications strategy and have designed an entertaining campaign.”
What with several bottles of the classic condiment dotted around the agency, it's fair to say that we've tried and tested our theory that 'A dash makes all the difference'!