We are thrilled to announce the appointment of Elspeth Lynn to Group Executive Creative Director of M&C Saatchi.
Lynn joins from digital marketing agency Profero London where she has been Executive Creative Director since August 2009.
Elspeth will be charged with driving and delivering outstanding creative work across all M&C Saatchi Group companies and disciplines. She will bring great inspiration to the agency by demonstrating what is possible through harnessing creative innovation in new and traditional media, while remaining true to our core philosophy of Brutal Simplicity of Thought.
Elspeth’s unique combination of traditional and digital expertise will ensure that M&C Saatchi continues to deliver creative excellence across the group, now and in the future. She will work closely with Mark Goodwin, who will remain as Creative Director of the advertising agency and Nicky Bullard, Creative Director of LIDA.
At Profero, Elspeth garnered many creative awards, including BIMA Agency of the Year 2011 and the Grand Prix at Creative Showcase Awards. She played a major role in winning its M&S, Barclays Stockbroker and ASOS Marketplace accounts.
Prior to Profero, Lynn spent 10 years at Zig, an agency she founded and built with two partners. She took Zig from a no clients, no staff start up, to a 130 person agency, quickly winning a range of high profile new business including Unilever, Virgin Mobile and IKEA. She expanded to Chicago in 2006, selling the business to Crispin Porter Bogusky in 2006.
Lisa Thomas, Joint CEO of M&C Saatchi, said: “Replacing Graham was always going to be very hard and it has taken some time. Elspeth’s experience and creative awards speak for themselves. We know that technology and advertising working together is the future and Elspeth has a rare combination of skills from both worlds.”
Elspeth Lynn, Executive Creative Director added: “I am privileged to be able to join such a brilliant team. M&C Saatchi’s reputation for excellence, boldness and simplicity is hugely appealing. They could have easily gone for a much more familiar name than me, but M&C Saatchi does things differently, and for all the right reasons. They are trailblazing in their approach and scope, and I am looking forward to helping shape the company’s future.”
We welcome Elspeth’s arrival and look forward to the exciting times and excellent work ahead…