There is no doubt that the world of communications has changed and as a result of technology remains ever-changing. We believe that we are uniquely placed to help clients navigate the incredibly complex new world.
We have spent the last couple of years working on how we might move our relationship with clients much more upstream and in so doing deliver great ideas that truly answer out clients business problems.
There are 12 different businesses in the UK Group and one of our major innovations has been to bring together strategists from all the disciplines to sit and work together in our Central Strategy Unit (CSU). The CSU brings together strategists from advertising, brand, PR, CRM, data and digital and enables clients to work with us in a number of different ways - as a strategic advisor or as a full service partner delivering everything from strategic thinking to execution across all disciplines.
We absolutely believe in creativity but we believe it is no longer enough. In order for creative to resonate with clients our thinking must deliver against their business objectives. To give us a fresh perspective, we have invested in a number of different insight specialists – a traditional research and insight business, The Source, a data consultancy, M&C Saatchi Milk and an online active listening business, Human Digital.
This insight combined with creative magic is what delivers the thinking and ensures that we remain true to our core philosophy of Brutal Simplicity of Thought.
Not surprisingly, we have also invested in digital. M&C Saatchi Mobile have been a huge success, delivering 79% growth in its first year as part of the UK Group with clients including Topman, Reebok, Ernst & Young and BMW.
We have also brought together all aspects of digital production in the Digital Hub giving us 80 digital specialists who deliver across all aspects of digital production from IA to project management, to development and build. The Hub has been critical in helping us put technology at the heart of our business and ensuring that we are able to help our clients make sense of this rapidly changing world.