Set up in early 2003, M&C Saatchi KL, together with the component units (Distillery - strategic planning specialists, Design Factory and M&C Saatchi-i), is more than a mere creative agency, it is a specialist in brand transformation focusing on launch and turnaround strategies.
Our best known case is the transformation of TM Touch to Celcom, now one of the Top 5 Most Valuable Brands in Malaysia. We have also successfully re-positioned the international telecommunications group Axiata, as well as the re-branding of Sepang International Circuit.
We believe that we have the right people, the right tools, and the right process to perform effective Brand Transformations.
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