The Pharmacists association of Geneva has begun to release parts of a new campaign that has an ambitious goal of bringing the residents of Geneva back into their pharmacies and striking up stronger relationships with their local pharmacists.
Leading with a brand new logo and corporate look and feel, M&C Saatchi also turned to a classic poster and print campaign to spread its concept. The greatest issue the campaign for the Geneva-based organisation needed to overcome was that many of the city’s residents had lost sight of the benefits of having longer-term relationships with their local pharmacy and their staff.
The solid and striking image and text campaign takes topical issues facing residents of the city and turns them into interesting and slightly quirky moments, that could then be easily talked about with pharmacy staff. While at the same time building value for the association and its members with the line ‘Your pharmacist understands’ signing off each of the executions.
While the campaign has only recently been activated, a number of the public have praised the thinking behind the campaign and its executions, while many pharmacists have already noticed an increase in the time the public have been spending with their staff, talking about the issues mentioned in the campaign.