M&C Saatchi

August 31st, 2012

Oxfam 1, Banks 0 – or rather, 0.05% 

Although small, the financial transaction tax could make a difference in fighting poverty in developing countries. Opposition to the tax came mainly from banks and the financial sector. So It is no surprise that this tax applies mainly to the speculative trading of financial products. 

Oxfam created waves with a viral video campaign created by M&C Saatchi.