M&C Saatchi Berlin launched an enterprising campaign for Germany’s most iconic chocolate brand: Kinder Schokolade. Having had 50 years of rational advertising, the Italian confectionery giant Ferrero came around and agreed to focus on the emotions instead. As a result our first venture for this broad holistic campaign was this opening spot. The initial feedback from the Press, Foodwatch and even other clients has been very promising. Likewise, we hope, this view will continue to strike a chord with the target audience as well.
April 11th, 2012